From Global Goals to Local Blossoms: How The Pollinators Are Turning the Pollinator Crisis Around

Pollinators are the quiet architects of life.
Every seed, every fruit, every forest edge, almost everything that sustains us, depends on them. Yet across the world, their numbers are declining.

The good news? Hope is buzzing back.

🌍 The Global Wake-Up Call

When the United Nations Convention on Biological Diversity (CBD) launched the International Pollinators Initiative (IPI), the message was clear: if we want a healthy planet, we must start with pollinators.

The IPI 2025 plan lays out a framework to restore pollinator populations by protecting habitats, transforming agriculture, and reconnecting fragmented landscapes. It’s a global roadmap for pollination-friendly ecosystems: from farmlands to city rooftops.

Key priorities include:

• Supporting pollinator-friendly farming and pesticide reduction.

• Promoting native plant diversity to strengthen local ecosystems.

• Integrating pollinator protection into national biodiversity policies.

• Building public awareness and citizen participation.

It’s not just about saving bees: it’s about rebalancing how we coexist with nature.

🌾 Europe’s Response: Regeneration Through Collaboration

Across Europe, this vision is taking shape through the EU LIFE Programme, which funds biodiversity and climate resilience initiatives.
One standout success is the LIFE Insect-Responsible Sourcing Regions project, which reimagined agriculture itself.

In regions across Germany and Italy, more than 2,200 hectares of farmland were transformed into insect-friendly landscapes. Farmers, food companies, and conservation groups worked hand in hand: showing that food production and biodiversity don’t have to be at odds.

These projects are proving that systemic change starts with connection: between people, policies, and pollinators.

🌸 The Netherlands in Bloom

While international programs build frameworks, real transformation often begins close to home.
And in the Netherlands, The Pollinators are leading that charge.

What started as a grassroots initiative has become one of Europe’s most inspiring biodiversity networks.
Each spring, tens of thousands of people join National Seed Day, sowing native wildflowers across the country: from city balconies to rural fields.

Together, they’re building a living mosaic of pollinator habitats, one patch at a time.

But it’s not just about seeds.
The Pollinators are rewriting how communities engage with nature: through education, storytelling, and collaboration with farmers, beekeepers, and citizens alike.

Their philosophy is simple but powerful: if everyone contributes a little, nature gives back a lot.

🦦 Enter Terry: Everyday Action Meets Regeneration

That’s where Terry comes in.
Terry turns everyday shopping into climate and biodiversity action: at no extra cost to the user.

When you shop through Terry, 50% of our income goes directly to ecological projects like The Pollinators. That means your necessary purchases, from travel bookings to groceries, can now help fund native wildflower meadows, bee habitats, and educational initiatives.

It’s a small shift with big impact.
And it’s proof that global change is built from local action, multiplied by everyday choices.

🐝 Why This Matters

The IPI’s message for 2025 is clear:
If we protect pollinators, we protect ourselves.

From UN frameworks to LIFE-funded regions, from Dutch seed days to digital platforms like Terry, a new movement is forming: one rooted in collaboration, regeneration, and trust.

So next time you see a bee hovering over a flower, remember: that tiny act of pollination holds up entire ecosystems.

And thanks to communities like The Pollinators, and supporters like you, that balance is being restored, one blossom at a time.

💚 Learn More

🌸 Read more about The Pollinators: thepollinators.org
🌿 Discover Terry’s partnership: Biodiversity Is No Small Matter: Our Partnership with The Pollinators Is Live
🐦 Explore the UN’s International Pollinators Initiative 2025: cbd.int/international-pollinators-initiative/2025