
The Plan for Our Planet Is Remarkably Simple
Honoring David Attenborough and the path forward
Published
May 8, 2025
Topic
Climate News & Innovations
Today, Sir David Attenborough turns 99. For nearly a century, he’s devoted his voice to one message: protect the natural world, because you’re part of it, and you depend on it.
At a time when the climate crisis feels complex and overwhelming, he reminds us of something powerful:
The plan is simple. And we all have a role to play.
Here are the four pillars he believes can bring our world back into balance:
1. Shift to Clean Energy
We must move away from fossil fuels and invest in renewables. It’s how we cool the planet, clean the air, and build a stable future.
💡 Terry helps support projects that accelerate this shift: from wetlands that lock away carbon to forests that cool the climate.
2. Fix Our Food System
By eating more plant-based and wasting less, we free up land for nature and improve human health.
🌾 Some of the projects in Terry’s portfolio focus on regenerative agriculture: farming that restores ecosystems instead of depleting them.
3. Restore the Ocean
Protecting marine life gives the ocean a chance to recover and thrive. When we do, fish populations rebound, carbon is absorbed, and food security improves.
🌊 Through Terry, users can support organizations like the Kelp Forest Alliance and The Oceancy, working to restore underwater ecosystems.
▶️ Watch Attenborough’s latest film, OCEAN with David Attenborough.
4. Give Nature Space to Return
When we make space for nature, in the wild, on farms, even in cities, life comes back. Biodiversity blooms. Ecosystems heal.
🌼 Every Terry purchase helps fund projects that protect and restore nature: from planting trees to protecting pollinators.
It’s Not Out of Reach.
In fact, you already have the power to help: starting with the choices you make every day.
As we wrote in our recent blog post:
“You don’t need to be perfect. You just need to start somewhere. Even the way you shop can shape the world.”
What You Can Do, Today
✅ Choose where your money goes.
✅ Support climate projects through your everyday purchases.
✅ Share your impact to inspire others.
✅ Stay informed. Stay engaged. Stay hopeful.
David Attenborough has shown us the way. Now it’s on us to walk it: with purpose, with urgency, and together.
Terry is here to make that path just a little easier to take.