The Food Transition Coalition works towards a future-proof food system in which sustainable farming becomes the norm. Together with farmers, businesses, governments and researchers it speeds up that shift, with one goal: by 2035, green farming is the norm in the Netherlands.
Agriculture & Soil
The Food Transition Coalition brings farmers, entrepreneurs, scientists and civil society organisations together in a network working towards a sustainable food system, so that green farming becomes the new normal.
Green farming is food production in which farming and nature are in balance and strengthen one another. This vision rests on three principles: nature-driven (working with the power of nature rather than against it), socially connected (food that brings farmers and citizens together) and economically grounded (a fair living for the farmer and affordable food for everyone).
Core activities:
connecting farmers, businesses, governments and researchers
influencing policy towards fair prices and fitting regulation
supporting farmers in transition, step by step, on the path to sustainable farming
Every day, green farmers show that farming and nature can strengthen one another.
The way we produce food is increasingly running into ecological, social and economic limits. Nature, water and climate call for a different approach. At the same time, more and more farmers are showing that it can be done differently:
Farming and nature in balance. Policy that pulled farming and nature apart turned nature into an obstacle rather than an ally. Soil life, pollinators and water quality are under pressure, while farming is the first to feel the consequences.
A fair business model for sustainability. Farmers who want to farm more sustainably are not always paid a fair price for it. A healthy income is the key stepping stone to sustainable food production.
Healthy, sustainable food within everyone’s reach. Sustainably produced food should be the norm for everyone.
The faster this shift happens, the sooner sustainable farming becomes the new normal instead of the exception.
When you shop through Terry, part of the shop’s marketing budget goes to the Food Transition Coalition’s goal of making green farming the new normal, as a donation and at no extra cost to you.
Your contribution helps to:
get policy and the market moving
help more farmers take the step to sustainable farming
bring farming and nature back into balance
For example, a contribution can help make possible a practical gathering where farmers in transition exchange knowledge and experience. Every gathering moves more farmers forward, and every farmer who takes the step helps shift the norm.
In this way you support not a single farm, but a movement that makes sustainable farming normal, step by step.
Since 2022, the Food Transition Coalition has joined forces with green farming organisations: Biohuis, Bionext, Stichting Demeter, Caring Farmers, the Federation of Agro-ecological Farmers and Herenboeren Nederland. Their farmers show every day that it can be done differently.
Together, through a conference and ten concrete recommendations to policymakers, they gave direction to the shift, from a fair price for sustainable farming to land policy that makes sustainable agriculture possible. The movement is supported by a broad network of nature, climate, animal welfare and knowledge organisations, including Stichting DOEN, Triodos Foundation, WWF, Natuurmonumenten, Greenpeace and several universities.
The Food Transition Coalition works along two lines: strengthening green farmers and their network for a faster food transition, and joining forces towards governments to put the right conditions in place.
Supporting through Terry is a great first step. Want to do even more? You can also:
Choose products from green farmers, from the short supply chain or straight from the farm, more often. For example, visit groengezond.nl to find places to buy.
Share the story of green farming with people around you and help the movement grow.
Stay informed through the Food Transition Coalition.
Want to go further? Become a member of or donate directly to the Food Transition Coalition.
Stichting Transitiecoalitie Voedsel (the Food Transition Coalition) is based in Deventer, the Netherlands. The foundation is a network of farmers, entrepreneurs, scientists and civil society organisations working towards the transition to a sustainable food system.
Your contribution goes to the work of the Food Transition Coalition (sharing knowledge, supporting farmers in transition and getting policy and the market moving), so that green farming becomes the new normal.
Support green farmers with every purchase
Shop as usual through Terry and help make sustainable farming the new normal.
