The same marketing budget. A radically better story.
For a webshop, Terry is first and foremost an affiliate partner: you only pay when a purchase is made. What makes the difference is not the commission, but what your customer gets from it: half of it funds the nature project they care about and they watch it grow with every order they place with you.
Already partnered with more than 600 shops in the Netherlands
Including Coolblue, bol and HEMA among many of the best known names in Dutch ecommerce.
One purchase, three roles
Terry is a system where three roles meet on a single purchase.
The customer
Cares and shops
Chooses a Mission to support and buys exactly as they would anyway, at no extra cost and with no code to hunt for.
Your brand
Makes it possible
Pays a commission on every completed sale, turning a customer's choice into a donation that reaches their Mission.
Terry
Connects and redirects
Brings the two together, keeps the flow visible, and redirects the donation to the project the customer chose.
What changes when your brand is on Terry
Terry does not invent demand out of nothing. What it changes is where an order lands, and how your customer remembers it.
A new entry point into your funnel
People come to Terry to check on their Mission, see their impact grow, or pick a new cause to support. Your brand shows up inside that moment, next to something they already care about, before any purchase decision has started.
A reason to be picked over a competitor
Terry users open the app or the extension before buying and can see which brands let them keep funding their Mission. When two options are otherwise comparable, that visibility is often what tips the decision towards your brand.
Your prices and margins stay untouched
Your prices and your average order value stay untouched, and the commission stays inside the budget you already spend.
Judged by the numbers you already trust
Terry runs inside your existing programme, so your attribution model, cookie window, exclusions and validation rules apply to us as they do to every other publisher. You can judge the contribution with the reporting you already trust.
The commission is the same. Where it goes is not.
Instead of funding a cashback reward or a platform’s margin, every commission is split in two and redirected to the ecological Mission your customer cares about and wants to support.
To the nature project your customer chose
Redirected to a verified restoration project the shopper selected themselves, with the result reported back to them.
To running and growing Terry
Funds the platform, the partner integrations and the development that keeps sending you customers who are ready to buy.
A purchase that gives back is remembered differently
Higher perceived value
The same order now carries an outcome the customer cares about, so the purchase feels worth more without discounting your product.
Stronger repeat behaviour
Customers watch their chosen project grow with every order. Progress they don’t want to lose is a powerful reason to return to the same brand.
Of consumers would switch to a brand associated with a good cause, given equal price and quality.
Source: Cone Communications CSR Study
Of consumers choose brands based on their values.
Source: Edelman Trust Barometer 2025
Live in three steps, through the network you already use
We have direct integrations with all major affiliate networks, including Awin, Tradedoubler, TradeTracker, Partnerize, Daisycon, and others. No development work is needed on your side.
01
Approve Terry as a publisher
Apply through the form on this page, or simply approve the application we may already have pending in your affiliate network. Your existing commission, terms and tracking apply, so there is nothing new to sign and nothing to build.
02
We add your shop to Terry
We set up your listing, feed and mission link, then test the tracking end to end. Most shops are live within a few working days of approval.
03
Orders come in as usual
Orders are tracked, validated and attributed in your network dashboard exactly like any other publisher, so you keep working with the reporting you already use.
Add a channel that rewards your customer
Apply to work with Terry through your affiliate program, or book a call and we’ll map out what it could generate for your brand.
